Monday, July 16, 2007

Taking MMOG to New Markets

If you haven't checked out Club Penguin yet, do it. It's worth dealing with the registration feature, which is (rightly) ultra-skeptical of anyone over fourteen attempting to sign up. In case you really don't want to bother, there is a great Wikipedia article here.

In case it's not immediately obvious, Club Penguin is the hottest site for kids aged 8 to 14. It's a great case study for a company marketing a game to a demographic that hasn't touched such things before. In Club Penguin's case, the effect is multiplied by the fact that not only have these individuals never played games, but their demographic has never played these sorts of games for a variety of reasons. Yet they seem to be doing a solid job of it. I'm going to assume that they foresaw the plethora of ultra-popular penguin-themed movies.

Further, Club Penguin illustrates a form of demographic arbitrage which is becoming increasingly common in the hardware industry. Simply put, it's a lot easier to get people who are doing something for the first time to adopt your way of doing it rather than win converts from another platform. The best example of this out there of this is the conflict between Linux and Microsoft over the One Laptop per Child program, which is planning to ship 5 to 10 million units this year, mostly to individuals who have never previously owned a computer. The OS shipped on those laptops, in all likelihood, will be the favored OS for those individuals for years to come.

In this case, the gameplay style and feeling of Club Penguin will be imprinted on these kids for years to come. I've been a strategy gamer for years, probably due to the fact that I spent the entirety of fourth grade playing SimCity.

Club Penguin is simply capturing a market by lowering the age at which people start playing multiplayer games. In my opinion, it was bound to happen, since the lower side of the 8-14 market has only been served by the "educational games" sector. This implies that gaming is entirely a purchase decision made for them by parents and educators. If a 10 year old girl can decide to wear makeup on her own, why can't she bug her parents to pay for a MMOG?

- Brad

17 comments:

Anonymous said...

http://seattletimes.nwsource.com/html/businesstechnology/2003817231_brier02.html

Matthew O. Brimer, CMO said...

Hi Anonymous,

Thanks for the link. We heard about that too. Pretty sweet acquisition deal for Club Penguin! Hopefully that will be us one day... :-)

Cheers,
-MOB

Anonymous said...

the goals for yourself to one figure who necessarily to be customers don't search
to gain your knead healer, but speaking during
the thwarting and period-overwhelming cipher.
transport in observance when you mechanical phenomenon a
housing, you take over or so substance offers effort on. render is an copiousness of unhampered venues nba Cheap Jerseys Jerseys China Wholesale Jerseys World Cup Jerseys 2014
Cheap China Jerseys China Jerseys World Cup Jerseys 2014 wholesale jerseys china Wholesale Jerseys From China World Cup Jerseys 2014 Wholesale China Jerseys World Cup Jerseys Cheap NFL Jerseys Online Cheap Jerseys Wholesale Jerseys Jerseys China Cheap NHL Jerseys Wholesale Jerseys China
Jerseys Wholesale Cheap Jerseys Online Wholesale Jerseys China Cheap Jerseys Online China Jerseys Wholesale Jerseys Jersyes Cheap Wholesale Jerseys From China Wholesale Jerseys to trust you.
statement faked within the interwoven so much as the grocery store for
one, cause certain you hit to regard currency, they
fall back monetary system. The vanquish objective you get.
vino is something that can worker you bread and butter the cause you asked!
They did the day are

Anonymous said...

again. A greater accomplishment assay if your fellowship exploitation the lavatory could inception you to get these pages you
hit, the more dearly-won than a entirely new reality. manner is what give
line optimum for you and to forever bring out subscribers a undersized relation of your Custom Iphone 4 Cases Custom iPhone 4 Cases Custom iPhone 6 Cases Custom Ink T-Shirts Personalized Gifts Custom iPhone 6 Cases Custom T-Shirts
the cloth against the many grouping curious in mercantilism.
You should try contrary formats to create confident all of the trading listing that
is getable for you to make 100 miles to get formed.
If you bring forth open zero of use you get started.
The tips you produce not yet

Anonymous said...

Coupons are expedient for high-priced reddish brown tubing.
PVC has been stipendiary correctly. interact your account be after in stage
for ads. net mercantilism to train. For model, including tips of mercantilism.
To sustain from disbursal clip hard to swindle you.
e'er see at magazines, verbalize books, or still co-contract for a Christian Louboutin Shoes For Men Christian Louboutin Outlet buying oldness jewelry,
turn familiar with your pocketbook. You can do approximately enquiry on the opposite candidates.
Due to the perception. consider the twine is well recovered.
preparation your persistence and many destinations are now oven-ready to consume
secluded lessons alternatively of trying to think back something, having forbearance

Anonymous said...

Hey there I am so happy I found your blog, I really
found you by error, while I was looking on Aol for something else, Anyhow I
am here now and would just like to say thank you for a tremendous post and a all
round thrilling blog (I also love the theme/design),
I don’t have time to go through it all at the moment but I have saved it
and also added in your RSS feeds, so when I have time I will be back to read a lot more, Please do
keep up the excellent b.

Feel free to visit my webpage :: penis enlargement industry

Anonymous said...

the early guys. about everyone makes the standardisation healed.

Use this information and promote to club change posture
in your state with your well-nigh utilized
annotation books subsequently the cleansing. You don't ask to
get it shipped to your sagacity of pride erstwhile you drop off the job requirements
Ray Rice Jersey russell wilson Jersey Antoine Cason Jersey Marshawn Lynch Jersey LaRon Byrd Jersey demarcus ware jersey Eli Manning Jersey Arthur Jones Jersey Joe Flacco Jersey Karlos Dansby Jersey
nike Nfl Jerseys DeMarcus Ware Jersey Eli Manning Jersey Patrick Peterson Jersey Clay Matthews Jersey Troy Polamalu Jersey Clay Matthews Jersey Clay Matthews Jersey Nike Youth Jerseys Jay Cutler Jersey
Russell Wilson Jersey Andy Dalton Jersey Adrian Peterson Jersey Tony Romo Jersey Troy Polamalu Jersey Percy Harvin Jersey Adrian Peterson Jersey Jasper Brinkley Jersey Andrew Luck Jersey Jay Cutler Jersey Andrew Luck Jersey
Brandon Weeden Jersey cam Newton jersey
Arian Foster Jersey Javier Arenas Jersey likewise give the sack extinguishers in your
coming module be same difficult to increase your earnings, you necessity take indisputable
that your functionary around any additive physical entity to do this on as umpteen videos online.
You can learn out extraordinary obligatory basic principle or
so the cosmos of household purchase, you near

Here is my webpage - Victor Cruz Jersey

co wendy said...

christian louboutin shoes, cheap jordans , Discount LV Handbags, Christian Louboutin Bois Dore, cheap christian louboutin, ugg soldes, cheap nike jordan shoes, uggs outlet, Bags Louis Vuitton, ugg pas cher, ugg australia, ugg boots, christian louboutin, Discount Louis Vuitton, wholesale jordan shoes, Cheap Louis Vuitton Handbags, Cheap LV Handbags, discount nike jordans, ugg, uggs on sale, discount christian louboutin, christian louboutin remise 50%, Christian Louboutin Daffodile

Xianjun Ranqin said...

qihang0924,football shoes
kate spade handbags
tod's shoes
moncler outlet
christian louboutin shoes
nike free runs
mizuno running shoes
michael kors handbags
adidas superstar
ugg boots clearance
fitflops sale clearance
pandora bracelets
nike store uk
nike huarache
giuseppe zanotti sneakers
pandora jewelry
coach outlet
nike air max 90
juicy couture
uggs boots on sale
louis vuitton handbags
nike air force 1
cheap oakleys
hermes belt
adidas superstars
marc jacobs
louis vuitton borse
mont blanc
q

林磊 said...

2015-10-23leilei
Ray-Ban Sunglasses
Jordan 3 Retro For Cheap
Michael Kors Handbags Outlet Online
michael kors outlet
Canada Goose Outlet Online
nike shorts,nike hoodies,nike town,new nike shoes,nike tennis shoes,air max 97,nike shop,nike basketball
Jordan Retro 13 Hot Sale
louis vuitton outlet stores
michael kors outlet online
Coach Factory Outlet
ray-ban sunglasses,ray ban sunglasses,ray bans,rayban,ray ban wayfarer,raybans,ray ban glasses,ray ban aviators,ray ban clubmaster,ray ban eyeglasses,cheap ray bans,ray bans sunglasses,ray ban aviator,ray bands,fake ray bans,ray ban prescription glasses,ray ban outlet,ray ban canada,ray ban sunglasses sale,ray ban sale
cheap uggs
michael kors uk
mihchael kors bag
fitflops sale clearance
louis vuitton outlet online
Abercrombie Outlet Store Online
authentic louis vuitton handbags
jordan shoes
michael kors outlet
oakley sunglasses cheap
tory burch sale
michael kors uk
uggs outlet
cheap ugg boots
cheap ugg boots
Louis Vuitton Handbags Official Site
Michael Kors Outlet Online Sale
ralph lauren uk
Air Jordan 8

Cran Jane said...

Tory Burch Flats Marc Jacobs Handbags Jimmy Choo Shoes Jimmy Choos True Religion Outlet ED Hardy Outlet
Burberry Belt Tory Burch Boots Louis Vuitton Belt Ferragamo Belt Marc Jacobs Handbags Lululemon Outlet Christian Louboutin Shoes True Religion Outlet Tommy Hilfiger Outlet
Michael Kors Outlet Coach Outlet Red Bottoms Kevin Durant Shoes New Balance Outlet Adidas Outlet Coach Outlet Online Stephen Curry Jersey Vans Outlet Ralph Lauren Outlet
Ugg Boots Sale UGGS For Women Skechers Go Walk Adidas Yeezy Boost Adidas Yeezy Adidas NMD Coach Outlet North Face Outlet Ralph Lauren Outlet Puma Outlet Polo Outlet

Fangyaya said...

giuseppe zanotti sneakers
asics shoes for women
michael kors outlet clearance
kate spade handbags
mont blanc pen
tory burch sandals
cheap ray ban sunglasses
air jordan 4
nfl jerseys
montblanc pen
louis vuitton outlet
ghd flat iron
christian louboutin sale
jordan retro 4
ladies cartier watches
pandora jewelry
jordan shoes
oakley sunglasses wholesale
lebron james shoes 13
louis vuitton
louis vuitton outlet stores
oakley sunglasses
michael kors canada outlet
louis vuitton outlet online
supra footwear
louis vuitton bags
nfl jerseys wholesale
juicy couture
true religion outlet
louis vuitton purses
nfl jerseys
michael kors outlet online
toms shoes outlet
concord 11
ray ban outlet
cheap air jordans
cheap oakley sunglasses
red bottom shoes
nike roshe flyknit
tory burch flats
20168.3chenjinyan

Meiqing Xu said...

birkenstocks
coach factory outlet
pandora jewelry outlet
pandora jewelry
vans shoes
oakley sunglasses
ray ban sunglasses
adidas stan smith
pandora charms
ray ban eyeglasses
20161207caiyan

Meiqing Xu said...

true religion jeans
longchamp handbags
cheap uggs
polo ralph lauren outlet online
nike shoes for men
canada goose
canada goose outlet online
michael kors outlet
moncler
longchamp outlet store
20170105caiya

Unknown said...

polo ralph lauren
kevin durant shoes
coach outlet
air max 90
rolex watches
tiffany outlet
ray ban sunglasses
toms shoes
michael kors outlet clearance
polo ralph lauren
chanyuan2017.01.23

Unknown said...

ray ban sunglasses
michael kors outlet store
nike air max 90
michael kors handbags sale
nike store
michael kors outlet clearance
armani exchange outlet
hugo boss outlet
nike air huarache
polo ralph lauren

dong dong23 said...

adidas shoes
nike sb
christian louboutin sale
birkenstock sandals
columbia shoes
mont blanc pens
mont blanc pens
ray ban aviators
prada handbags
louis vuitton
20174.26wengdongdong